Back to blog 06/16/2021

Attract & Engage Customers in a Professionally Cleaned Retail Environment

Contributed by Jesse Conrad, National Sales Executive

“People are always going to go shopping. A lot of our effort is just how do we make the retail experience a great one?” 

– Phillip Green, Chairman, Arcadia Group 

The ever-evolving customer experience requirements can be both, a challenge and an opportunity for retail businesses. While consumer behavior is rapidly changing over time along with the addition of the ‘new normal’ world requirements, there are some essential principles that are consistently expected by customers for a holistic and positive retail experience. Some of these basic expectations include convenience, service quality, customer support, fair pricing, in-store display, and a clean retail environment.

For retail businesses, the layout and in-store displays play an important role in creating a retail space that draws attention, is easy to navigate, and allows proactive interaction. Similarly, the cleaning protocols also have a profound effect on customer perception and experience. A well-designed, organized, and well-lit retail space can appear to be unkempt if it is not thoroughly and professionally cleaned regularly. Although it may seem to some as a mundane task with little value, professional cleaning in a retail environment is one of the differentiators between a business and its competitors.

The necessity of hand hygiene, deep cleaning, disinfecting surfaces, and general customer and employee safety are just a few of the long-term consequences of the previous pandemic. As a result, brick-and-mortar retail spaces are required to upgrade their cleaning and maintenance protocols paying special attention to high touch-points. It is one of the reasons why professional service providers have seen a radical shift in their image and perception as an essential service, particularly for public spaces and high traffic areas. The services of a cleaning and facilities maintenance company helps retailers create a visual perception for customers that indicates their commitment to cleaning and disinfecting major touch-points throughout the store.

Consistently clean and maintained retail spaces create consistent retail experience which is crucial for building customer loyalty. Likewise, repeat customers drive retail success for the business in terms of growth in sales. In order to reap these long-term business benefits, a growing number of retail businesses are partnering with expert facilities maintenance companies with the capacity to meet their scope of work. Diversified Maintenance understands the cleaning and disinfecting requirements of a highly competitive and fast-paced retail environment. The on-ground teams pay attention to detail and creates a flawlessly clean retail store environment with custom integrated solutions. To learn more about tailored retail cleaning and maintenance program that drives customer satisfaction and loyalty, send me a note at: Jesse Conrad jconrad@diversifiedm.com.