Maheen has over 10 years of experience developing and executing digital, retail and content marketing campaigns. At Diversified, Maheen is responsible for planning and implementing sales and marketing programs, both short and long term, targeted towards existing and new verticals. She also develops new strategies to enhance Diversified’s brand, including establishing brand standards and usage guideline and integrating campaigns to maintain brand consistency. She also plans advertising and promotional campaigns including print, online, electronic media, and trade shows. Maheen holds an MBA degree with a major in Marketing.