Maheen has over 7 years of experience developing and executing digital and traditional marketing campaigns, brand management, and market research. At Diversified, Maheen is responsible for planning and implementing sales and marketing programs, both short and long term, targeted towards existing and new verticals. She also develops new strategies to enhance Diversified’s brand, including establishing brand standards and usage guideline and integrating campaigns to maintain brand consistency. Maheen also plans advertising and promotional campaigns including print, online, electronic media, and trade shows. She creates and maintains content for the company website and social media sites. Maheen holds an MBA degree with a major in Marketing.